Artful Communication. Artful Communication.

Words. Images. Sounds. How will we use them?

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Brand Consulting
Brand Consulting
Branding is far more than a nifty logo. I help individuals and organizations identify the big idea behind their business or nonprofit: who they are at their core, what they stand for, what others can expect from them, and even how the world would be different if they didn't exist. From there, we craft communications that best express their unique brand identity, creating a pull, not a push – an emotional resonance that promotes loyalty to their products and services.
Writing
Writing
Words are my first love. Whether developing a creative treatment, writing a documentary script, tackling a grant, fashioning compelling press releases and feature stories, creating sparkling ad copy – or just some skillful editing – my goal is to infuse stories with clarity and lasting impact.
Teaching
Teaching
At workshops, conferences and in academic settings, I teach documentary filmmaking, the art of the video interview, print and web journalism, and brand communications. I also consult with documentary filmmakers at every stage of production as they consider style, structure, and story flow.
Speaking
Speaking
The passion of an award-winning national journalist and independent filmmaker can add dimension to a conference or event. As a keynote speaker and panelist, I bring a wealth of experience and knowledge on themes explored in my films (most often gender and racial equality), and have addressed a variety of topics ranging from independent film production to the changing media landscape to careers in film and television.

Please contact louise@louisevance.com for sample work.